Carl's Jr. And Hardee's Rolled Out the Ultimate Burger for Bacon Lovers (2024)

FAQs

What was Carl's Jr's old slogan? ›

During the mid-1990s, Carl's Jr. unveiled its "If it doesn't get all over the place, it doesn't belong in your face" campaign, which featured younger people eating Carl's Jr.'s burgers with ketchup and juice dripping from the burger and onto clothes and other areas.

It had to happen sooner or later. The $6 burger is Dead! It is now the "Thickburger" like those served at their sister chain, Hardee's. True, most "Six Dollar" burgers are still only $4.89 to $5.79 each, but their latest special, the "Double Bacon Cheese Thickburger" is almost $7 just by itself.

1980s. The 80s saw more expansion for Carl's Jr., as well as the introduction of the iconic Western Bacon Cheeseburger in 1988.

The jam combines bacon pieces, balsamic vinegar, caramelized onions and molasses, and according to Brad Haley, the chief marketing officer for Carl's Jr. and Hardee's, the bacon jam is the true winner of the new burger.

Hardee's – Feed your happy.

We were born to create the World's Greatest Hamburgers®. Better Beef. Better Burger.

According to Steak 'n Shake archives, the restaurant's founder, Gus Belt, applied for a trademark on the word in the 1930s. An A&W Restaurants franchise in Lansing, Michigan, is credited with inventing the bacon cheeseburger in 1963, putting it on the menu after repeated requests from the same customer.

Arguably, fast-food restaurants originated in the United States with White Castle in 1921. Today, American-founded fast-food chains such as McDonald's (est. 1940) and KFC (est. 1952) are multinational corporations with outlets across the globe.

Bacon King™ | Burger King®

We use vegetable oil in our fryers to cook a number of items on the menu!

What's better, McDonald's or Carl's Jr.? ›

I went to both chains to eat their most famous burgers and to see why one had such a big brand advantage over the other. I found that the food wasn't the deciding factor: Carl's Jr. had a slightly better burger and much better fries, but McDonald's remains the more beloved brand.

The commercials often have the slogan “Go for the food” and sometimes end with Happy going up to a Carl's Jr. sign and turn into the logo we all know.

Burger King put a scare into McDonald's in the mid-1970s with a catchy jingle backed by one of the most successful taglines in advertising history—“Have it Your Way,” a nod to the chain's willingness to customize orders, unlike its larger rival.

One of my favorite components of the In-N-Out Burger marketing effort is their tagline. Their tagline, “Quality you can taste,” tells me everything I need to know about the In-N-Out Burger experience.