What is the most popular candy sold for Halloween?

Reese's Cups The classic combination of peanut butter and chocolate. It's simple yet mouthwatering for adults and children alike. Reese's is so beloved that it's the top-selling candy brand in America, with more than $2 billion in annual sales.

What is the most popular Halloween candy survey?

Nearly three in ten Americans say Reese's Peanut Butter Cups are their favorite Halloween candy (29 percent). This is consistent across party lines, including 29 percent of Democrats, 28 percent of independents, and 28 percent of Republicans.

Find Out the 5 Most Popular Halloween Candies and the Top in Every State (2024)

What sweet treats is everyone purchasing for Halloween? We looked to the Top Data team for an answer. They analyzed digital commerce trends to determine the most popular Halloween candy sold in the U.S. and in each state.

Despite the wide, wide range of Halloween candy available on U.S. retailers' shelves, five favorites rose to the top in 49 of our 50 states. (Kentucky was the outlier, choosing Butterfinger as their preferred candy.) Keep reading for the five most popular Halloween candies in America and the top candy in your state. Chances are your favorite Halloween candy is listed.

Top 5 Halloween Candies

No. 1: Reese's Peanut Butter Cups

This perennial favorite easily finished first in the candy derby, earning the title of most popular Halloween candy in 18 states, including densely populated ones like California, Pennsylvania, and Massachusetts. It’s no surprise that Reese's Peanut Butter Cups managed to come in second place in a few states as well, including Delaware and Montana.

No. 2: Kit Kat

Kit Kat was named the top candy in nine states—half the number of states that declared Reese's their favorite—which was enough to secure the breakable candy bar the second spot nationwide. Named the favorite in New York, Nevada, and New Mexico, Kit Kats also have pockets of devoted fans in parts of the South and Northeast. If you're one of those fans, you'll love transforming them into a crispy chocolaty surprise in a Kit Kat-filled angel food cake recipe.

No. 3: Skittles

Skittles is the only non-chocolate treat listed among the five most popular Halloween candies. Five states chose Skittles as their top confection: namely Arizona, Minnesota, North Dakota, Tennessee, and Washington. It also ranked second in a handful of states, among them South Carolina and West Virginia.

No. 4: Original M&M’s

Like Skittles, this classic candy was the favorite in five states and ended up the fourth-most popular sweet treat overall. If you live in Colorado, Hawaii, New Hampshire, Ohio, or Wyoming, you might want to stock up on original M&M's before the trick-or-treaters swing by. If you can't get enough of these candy-coated chocolates, make an M&M popcorn ball. We promise you won’t be disappointed!

No. 5: Snickers

Rounding out the top five most popular Halloween candies nationwide is Snickers. This chocolate bar made with nougat, caramel, and peanuts was the most beloved treat in four states—Alaska, Idaho, North Carolina, and Rhode Island—edging out confections like Starburst, Hot Tamales, and Butterfinger.

Snickers fans rejoice! Celebrate your obsession by making chocolate date bark. No, it's not a Snickers, but the popular TikTok recipe uses Medjool dates for a healthier version that tastes just like your favorite candy bar.