Kohl’s and Gap have a surprising plan for this season’s unsold clothing | CNN Business (2024)

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Retailers are overstocked on clothing, and some are packing it away in hopes of selling it in future seasons.

Kohl’s (KSS), Gap (GPS), Carter’s (CRI) and other chains have said in recent weeks that they will hold some unsold merchandise in their warehouses and put it back on shelves later this year and in 2023. It’s a strategy known as “pack and hold.”

“We’re confident that we will be able to integrate our pack and hold inventory with future assortments,” Gap finance chief Katrina O’Connell said on an earnings call with analysts last week. Gap plans to stow away shorts, short-sleeve t-shirts and tank-tops.

The retailer said that its inventory increased 37% during its latest quarter, with 10 percentage points of the increase resulting from pack and hold.

Kohl’s said it was retaining an extra $82 million worth of inventory, including sleepwear and fleeces, and will sell it ahead of the upcoming holiday season. Carter’s will hold onto some fall and winter items it planned to sell at its own stores and at other retailers.

These retailers and many others have a glut of clothing in part because consumer demand has weakened.

“We are packing and holding inventory given the slowdown in demand we’ve seen in recent months,” Carter’s CEO Michael Casey said on an earnings call last month.

Some shoppers, particularly lower-income consumers, have reined in their discretionary purchases as a result of higher inflation. Additionally, many shoppers refreshed their wardrobes earlier in the pandemic and don’t need another pair of sweatpants or a new look for the office.

Retailers don’t have unlimited space to store inventory and must decide what to do with their unsold merchandise.

Some companies are responding by marking down products and stepping up promotions to try to juice demand. Although discounting helps retailers quickly cut their losses and frees up space to bring in new items, it can also dilute a brand’s image.

“Promoting can be cheap today and very expensive tomorrow,” said Simeon Siegel, an analyst at BMO Capital Markets.

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Holding onto excess merchandise gives chains another option to solve their inventory puzzle.

There are several benefits to this strategy: retailers don’t have to immediately write off products or discount them and can aim to sell them at higher prices when consumer demand strengthens. They typically pack away basic items that are unlikely to go out of style in the future.

But holding onto excess merchandise is expensive, and there’s a risk that yesterday’s stuff won’t sell in future seasons.

“A retailer doesn’t want to tie up their inventory dollars in products that aren’t moving,” Siegel said.

Kohl’s and Gap have a surprising plan for this season’s unsold clothing | CNN Business (2024)

FAQs

Kohl’s and Gap have a surprising plan for this season’s unsold clothing | CNN Business? ›

Kohl's (KSS), Gap

Gap
In 1969, real estate investor Don Fisher opened a store in San Francisco aimed at teens and college kids, offering Levi's blue jeans alongside records and tapes. Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” shorthand for generation gap.
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(GPS), Carter's (CRI) and other chains have said in recent weeks that they will hold some unsold merchandise in their warehouses and put it back on shelves later this year and in 2023. It's a strategy known as “pack and hold.”

What will happen to all the unsold clothes? ›

Others will send the clothes to their own outlet stores. Or sometimes the fabric is recycled to make new clothes. Unfortunately, it's not all good. A lot of stores actually dispose. or destroy their unsold inventory, which means the clothes will get sent to landfills. or literally be burned.

What does Kohl's do with unsold merchandise? ›

The two popular retailers have confirmed that they will start pulling unsold merchandise off of shelves to hold in warehouses. The clothing chains will then put these products back on shelves later this year and in 2023—a strategy commonly known as "pack and hold," per CNN.

Is Kohl's in trouble in 2024? ›

March 12 (Reuters) - Kohl's (KSS. N) , opens new tab on Tuesday forecast annual sales and profit largely below market expectations, joining Macy's and Nordstrom to warn of a challenging year for U.S. department stores.

What do clothing stores do with unsold merchandise? ›

What do retail stores do with the clothes they never sell? If they're a major chain retailer they basically get them partially consigned from the brands, mark them down as much as possible to clear them out, then worst comes to worst send them back to the brands. They also can send them to liquidators like Winners etc.

Where does unsold merch go? ›

Unsold items go through a complex journey involving distribution centers, liquidators, and vendors before they end up in landfills. This process is costly and inefficient, making it cheaper for companies to dispose of items rather than resell or recycle them.

What does Walmart do with unsold clothing? ›

Since we hate waste, we always look for the highest-value purpose for unsold goods. If they are usable, that usually means donating them for charitable purposes.

Who is buying out Kohl's? ›

The acquisition of Koala and Wallaby is Empower's first investment since forming. The acquisition brings Empower closer to its goal of having 12 brands in its portfolio by the end of this year.

Do stores throw away returned clothes? ›

Yes, you read that right. When you return clothes, the manufacturers don't just dust them off and put them back up for sale. In far too many cases, apparel returns find their way to landfills.

What brands did Kohl's get rid of? ›

The full list of brands leaving Kohl's stores includes: Dana Buchman, Jennifer Lopez, Mudd, Candies, Rock & Republic, Popsugar, Elle and Juicy Couture.

Is Kohl's a struggling company? ›

Kohl's is one of many businesses that reacted to the changing times, shifting to a "more focused lifestyle concept" in 2022. But even with a new company strategy in play over the past few years, it appears the retailer is still struggling to attract customers.

Why is Kohls not a department store anymore? ›

Kohl's believes it has an opportunity to reinvent itself as a leader in this growing market, and plans to add more fitness, athleisure and denim goods. “This creates big opportunities for Kohl's. We expect these trends will live on well into the future,” Gass added.

Is Kohl's unethical? ›

“Kohl's is honored to be recognized by Ethisphere as one of the World's Most Ethical Companies for the sixth consecutive year,” said Steve Thomas, Kohl's chief risk and compliance officer.

What do Marshalls do with clothes that don't sell? ›

The stuff is unworn and in fine condition for purchase, especially shirts and trousers. Marshalls stores have donated unsold merchandise because they can write off the retail value as opposed to selling it at a loss to make space for new merchandise. And I have found Marshalls clothing in the Goodwill.

Which fashion brand burns its unsold bags? ›

Louis Vuitton's practice of burning unsold bags has been a controversial topic for years. While the brand claims that it is necessary to maintain exclusivity and prevent theft, many argue that it is a wasteful and environmentally harmful practice.

What do luxury brands do with unsold clothes? ›

Luxury fashion is a status symbol, so burning excess inventory—as opposed to selling it at a discount—maintains the brand's value and sense of exclusivity.

What does the real real do with unsold items? ›

(iii) If an Accepted Item has not been Sold by the end of the Consignment Period, We will contact You and, at Your option and Our expense: (A) return the Accepted Item to You, in accordance with the terms of the Return Policy, or (B) re-purpose or donate the item to a charity of Our choice.

What do charity shops do with unsold clothes? ›

Most charity shops have a contract with a salvage company to buy the torn,soiled and otherwise unsuitable for shop sale donations. Items that do not sell in the shop are put in with the other non sellable items. Most of the salvage companies process the items at a “ materials recovery facility”.

What happens to my clothes that are no longer wanted? ›

Drop off at recycling points, like clothing and textile banks or for recycling collection. If your old clothes are no longer wanted, you can still ensure they are properly disposed of by dropping them off at recycling points or clothing and textile banks.

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