Live: Kim Kardashian promotes purple colour correcting tooth product | Daily Mail Online (2024)

FAQs

Does the purple stuff for your teeth really work? ›

While this might sound scientifically plausible, the reality is it's more of an optical illusion than an oral health solution. The effect is purely cosmetic and extremely temporary. It doesn't address the underlying causes of tooth discoloration, such as plaque build-up or enamel erosion.

Despite claims, purple toothpaste doesn't whiten teeth or remove stains. Purple toothpaste uses color theory to neutralize yellow teeth by applying purple dye to the teeth, giving the illusion of a whiter smile. This effect is temporary and won't whiten teeth over time.

It has also blown up on TikTok too, with #hismile racking up 326.3m hits and videos of the toothpaste being used garnering hundreds of millions of views. In a video promoted on Hismile's own TikTok page, seen by 21.6million people, Kim K said she was 'obsessed' with the V34 foam product.

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile. The reality star brushes her teeth with the paste, which she compares to purple shampoo.

Dental professionals caution on the safety of purple toothpaste and potential side effects. The dyes in purple toothpaste may cause discoloration on oral tissues or result in allergic reactions. In addition, some users have reported that surface stains on their teeth appeared darker.

This is a similar theory to that of purple shampoo, which people use to combat brassy or yellow tones in blond or gray hair. While it may be effective in making your teeth appear brighter or whiter for a short time, it does not actually remove any stains from your teeth.

Crest 3D White Professional Enamel Protect Toothpaste is our favorite whitening pick from the trusted brand. It has a gentle feeling and a mild mint flavor that isn't overpowering. This toothpaste features hydrated silica to remove stains and sodium fluoride to prevent cavities and strengthen enamel.

According to Dr. Sands, Kim has teeth whitening twice a year to ensure a dazzlingly white smile. At age twenty-eight she also had Invisalign clear braces to straighten her misaligned smile. The results from Invisalign, coupled with regular whitening, has given her one on the most well-known smiles in Hollywood.

HiSmile has advertised extensively on Instagram in recent years, with celebrity promoters including Kylie Jenner, Kim Kardashian, Kourtney Kardashian, Kris Jenner, and Connor McGregor.

“Hismile V34 Colour Corrector claims to have the highest concentration of the color correcting dye V34 and therefore delivers the best results,” Dr. Gonchar says. It's this specific purple toothpaste that's created the category craze. On TikTok alone, mentions of Hismile have accumulated over 227 million views.

What is the number 1 teeth whitening? ›

The Crest Whitening Emulsion with LED Light stands out as the best overall teeth whitening product due to its ease of use, effectiveness, and comfort. Its simple, straightforward process, coupled with the ability to carry on with normal activities during treatment, makes it highly convenient and user-friendly.

Regular brushing and flossing are mandatory steps to attain that 'Hollywood smile. ' Moreover, you can add some extra steps like mouth rinses and oil pulling for the additional glow and sparkle. Using mildly abrasive toothpaste with ingredients like charcoal and baking may help in getting rid of extrinsic teeth stains.

Brush with baking soda and hydrogen peroxide paste:

Baking soda has teeth whitening properties; that's why it's prevalent in toothpaste commercials. It helps in rubbing off stains from the tooth surface due to its mildly abrasive nature. Hydrogen peroxide, on the other hand, is a natural bleaching agent.

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."

White Glo's Purple Tooth Toner Technology features a specialised combination of red and blue dyes, to make purple colour correctors. These colour correctors instantly conceal yellow stains on teeth enamel. White Glo have developed this technology into a whitening toothpaste format, designed to be used daily.

Purple toothpaste may make your teeth appear brighter or whiter for a short time. It isn't a long-term fix because the purple colorants will naturally come off your teeth as you eat and drink throughout the day. Typically, you can expect results to last anywhere from a few hours to a day.

Visible light provides tooth whitening without bleaching gels containing peroxides. The violet LED induces tooth whitening similar to that obtained with peroxides. CP 16 % + violet LED obtained results similar to the association of two peroxides.