Lume Deodorant’s 72-Hour Protection Claim Challenged In New York Federal Court (2024)

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Executive Summary

According to the plaintiff’s class action complaint, Lume’s 72-hour odor control claim is false and misleading because the study relied on by the company only evaluated Lume versus competing deodorants and concluded that it outperformed them, not that it controlled odor for up to three days.

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Lume Deodorant’s 72-Hour Protection Claim Challenged In New York Federal Court (2024)
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