Super Bowl 2024 commercials list: Watch every ad from the big game (2024)

TV

Watch all of the best Super Bowl 2024 commercials, including ads featuring Tom Brady, Rob Gronkowski, Arnold Schwarzenegger, and more.

By Kevin Slane

updated on February 12, 2024

Super Bowl LVIII was thrilling from start to finish, with the Kansas City Chiefs knocking off the San Francisco 49ers 25-22 in overtime. For viewers who cared more about the halftime show and the Super Bowl 2024 commercials than the big game itself, there was plenty to cheer about as well.

Super Bowl ads in 2021 and 2022 focused more on uplifting messages amidst a global pandemic, but celebrity endorsem*nts roared back in a big way during the 2023 Super Bowl. The trend continued during this year’s big game as well, with some of the most popular actors, athletes, and musicians showing up in many Super Bowl 2024 commercials.

Tom Brady made multiple appearances, hanging out with Matt Damon and Ben Affleck in a Dunkin’ ad and teaming up with fellow GOAT Wayne Gretzky and actor Vince Vaughn for gambling company BetMGM.

Brady’s former Patriots teammate Rob Gronkowski, who missed a field goal on live television at half time last year in an ad for gambling company FanDuel, tried (and failed) to redeem himself alongside West Newbury native John Cena and the late Carl Weathers.

Even during a time of economic uncertainty, companies were once again paying top dollar to advertise during the 2024 Super Bowl. CBS reportedly sold 100 percent of its inventory for the game, with several 30-second ad spots going for close to $7 million. Even the kid-friendly Super Bowl simulcast airing on Nickelodeon sold all of its ad space by the end of January, albeit at a lower price point.

Many of the usual brands were back this year, with Budweiser, Doritos, and Volkswagen among the companies airing ads in 2024 that have become big game fixtures over the decades.

Others made their first appearance, including Patriots owner Robert Kraft’s recently launched nonprofit Foundation to Combat Antisemitism (FCAS), which aimed to build momentum on the organization’s “Stand Up to Jewish Hate” awareness campaign from 2023.

Here are all of the Super Bowl 2024 commercials that aired during the Big Game. For a more curated list, check out the 10 best Super Bowl 2024 commercials.

Super Bowl 2024 commercials list

Bass Pro Shops

Bass Pro Shops kept it simple, emphasizing a love of the outdoors in its Big Game ad.

BetMGM (ft. Tom Brady, Vince Vaughn, Wayne Gretzky)

BetMGM’s Super Bowl 2024 commercial emphasizes that its betting platform is for everyone — except for Tom Brady. “The truth is you’ve won too much, Tommy,” Vaughn says in the 60-second ad. “Let others have their turn.”

BMW (ft. Christopher Walken, Usher)

After a lengthy absence, automaker BMW was back for the big game, airing a Super Bowl 2024 commercial featuring actor Christopher Walken and a number of people imitating his distinctive speech pattern.

Booking.com (ft. Tina Fey, Jane Krakowski, Jack McBrayer, Glenn Close)

Actress Tina Fey has so many choices on the online travel agency booking.com site she has to hire body doubles: an influencer type played by her 30 Rock co-star, Jane Krakowski, to stay at a fancy hotel, a bigfoot handled by another 30 Rock co-star, Jack McBrayer, to stay at a cabin, and even actress Glenn Close, who stays on a farm.

Bud Light (ft. Peyton Manning, Post Malone)

The Bud Light genie grants wishes — like giving someone ‘80s metal hair and someone else a giant bicep — to Bud Light drinkers. NFL legend Peyton Manning, rapper Post Malone and more also appear on screen.

Budweiser

Budweiser decided on an “old school” approach to its 2024 Super Bowl commercial, bringing back its iconic Clydesdales and pairing them with a Labrador Retriever.

CeraVe (ft. Michael Cera)

In a guerilla marketing campaign that has been building on TikTok over the last month, CeraVe revealed that actor Michael Cera is the “visionary” behind its moisturizing cream. A standalone website touting Cera’s qualifications features the not-at-all-creepy slogan “Human skin is his passion.”

Coors Light (ft. LL Cool J, Lainey Wilson)

Coors last ran an ad featuring its Chill Train in 2012, but brought back the frigid locomotive for its ad this year, featuring LL Cool J as the conductor.

CrowdStrike

Cybersecurity firm CrowdStrike was back with another Super Bowl commercial, bringing back last year’s new spokeswoman, Charlotte AI.

DoorDash

DoorDash added a contest element to its big game commercial, promising to deliver super-sized products from major Super Bowl 2024 commercials. According to AdWeek, prizes include a trio of vehicles from BMW, Kia, and Volkswagen, 1,000 wings from Popeyes, a pallet of Reese’s Peanut Butter Cups, and even a 30-pound jar of mayonnaise.

Doritos (ft. Jenna Ortega, Danny Ramirez)

Jenna Ortega, who has starred in creepy projects like “Scream VI” and “Wednesday,” was central to Doritos’s horror-tinged Super Bowl 2024 commercial, which also features “Falcon and the Winter Soldier” actor Danny Ramirez.

Dove

Dove’s 2024 Super Bowl commercial began seemingly whimsically, showing young girls having mishaps playing sports to the tune of “It’s the Hard Knock Life.” But the ad cut starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps.

Drumstick (ft. Eric Andre)

In its first-ever Super Bowl commercial, Nestle’s Drumstick staged an airborne medical emergency featuring comedian Eric Andre.

Dunkin’ (ft. Ben Affleck, Matt Damon, Tom Brady, Jennifer Lopez, Fat Joe)

In its second year advertising during the Big Game,Dunkin’s Super Bowl ad starred Ben Affleck’s efforts to becoming a popstar with his supergroup “The DunKings,” alongside Matt Damon and Tom Brady. Affleck’s wife, Jennifer Lopez, remained unimpressed.

E*Trade

The E*Trade babies were back in the company’s Super Bowl 2024 commercial, taking adults to school on the pickleball court.

e.l.f. cosmetics (ft. Meghan Trainor and more)

Makeup company e.l.f. Cosmetics tapped two of the biggest streaming shows of 2023 in its Super Bowl ad, uniting “Jury Duty” star Ronald Gladden and “Suits” stars Gina Torres, Rick Hoffman, and Sarah Rafferty for a courtroom parody.

Etsy

Etsy created a bit of revisionist history in its Super Bowl 2024 commercial, imagining panicked Americans figuring out a proper gift for France after receiving the Statue of Liberty.

FanDuel (ft. Rob Gronkowski, John Cena)

FanDuel aired a more somber version of its2024 Super Bowl commercialfeaturing Rob Gronkowski, John Cena, andCarl Weathers, who passed away in January at the age of 76.

FanDuel once again enlisted the former Patriots tight end to attempt to kick a field goal live in Las Vegas, this time before the game instead of at halftime. The result was the same as in 2023, with Gronk shanking the pregame kick — this time missing wide right instead of wide left.

During the second quarter of the Super Bowl, FanDuel aired an advertisem*nt that was revamped following the death of Weathers.

“FanDuel was fortunate to have had an opportunity to work with [Weathers] during our Super Bowl campaign,” the company said in a statement. “We are adjusting our campaign accordingly out of respect for the family during their time of grief.”

Foundation to Combat Antisemitism

New England Patriots owner Robert Kraft’s nonprofit aired a 30-second Super Bowl commercial featuring Dr. Clarence B. Jones, a speechwriter for Dr. Martin Luther King Jr. FCAS also posted a video on its YouTube channel of a phone call between Kraft and Jones, with the emotional doctor telling Kraft, “Martin would have loved you.”

Google

Google’s heartstring-pulling ad follows a blind man as he uses “Guided Frame” — Google’s AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations, and tactile vibrations — to take pictures of the people and places in his life.

He Gets Us

The first of several ads with political or religious messages came from He Gets Us, a campaign created by the non-profit Servant Foundation.

Hellman’s (ft. Kate McKinnon, Pete Davidson)

Kate McKinnon (“Saturday Night Live”) and her cat (whose meow sounds like “mayo”) highlighted the many uses for Hellmann’s mayonnaise, launching an entire celebrity chef career for the cat (including a brief fling with Pete Davidson) in the span of the company’s 30-second ad.

Homes.com and Apartments.com (ft. Jeff Goldblum, Dan Levy, Heidi Gardner)

Finding a place to live was a major theme among Super Bowl 2024 commercials thanks to CoStar Group, which tapped celebs like Jeff Goldblum, Dan Levy and Heidi Gardner for the company’s commercials for Apartments.com and Homes.com.

Kawasaki

Kawasaki’s Super Bowl commercial used the mullet hairstyle as a metaphor for the company’s new Ridge ATV.

KIA

KIA went for emotional impact with its Super Bowl 2024 commercial, showing how its EV9 electric vehicle helps a young figure skater and her grandfather stay connected.

Lindt

Chocolate company Lindt kept it simple for its 2024 Super Bowl commercial, using Perry Como’s “Round and Round” to showcase its spherical truffles.

M&M’s (ft. Dan Marino, Terrell Owens, Bruce Smith, Scarlett Johansson)

While BetMGM hired Tom Brady and his seven Super Bowl wins, M&M’s went with NFL legends who never won the big game, teaming up with Dan Marino, Terrell Owens, and Bruce Smith, whose Buffalo Bills lost four Super Bowls in a row in the early ’90s.

Michelob Ultra (ft. Dan Marino, Lionel Messi, Jason Sudeikis)

Lionel Messi’s Super bowl debut showed off his soccer mastery and apparent loyalty to Michelob Ultra. In the ad, the soccer star also got an assist from NFL legend Dan Marino and nod from “Ted Lasso’s” Jason Sudeikis.

Microsoft

After a four-year hiatus, Microsoft was back with a Super Bowl commercial touting the company’s new AI companion, Copilot.

Mountain Dew (ft. Aubrey Plaza, Nick Offerman)

Aubrey Plaza was having a blast in Mountain Dew’s 2024 Super Bowl commercial, whether stuck in an elevator or being abducted by aliens — or reuniting with her “Parks and Recreation” co-star Nick Offerman while riding dragons.

Nerds (ft. Addison Rae)

An anthropomorphic NERDS candy had its “Flashdance” moment in the candy’s Super Bowl commercial, while TikTok star Addison Rae, no stranger to choreographed dances, watched from the couch.

NFL (ft. Saquon Barkley, Justin Jefferson, Cameron Jordan)

In what has become a recent tradition, the NFL aired its big game ad in the prime slot immediately after Usher’s Super Bowl halftime show performance. Highlighting the NFL’s attempt to grow football in international markets, the ad featured Saquon Barkley, Justin Jefferson, and Cameron Jordan running through an open market in Accra, Ghana.

Opendoor

Real estate company Opendoor made its big game debut with its 2024 Super Bowl commercial, highlighting the ease with which users can sell their home on the company’s platform.

Oreo (ft. Kris Jenner)

In its 2024 Super Bowl commercial, Oreo encouraged viewers facing a life-altering dilemma to “twist on it,” breaking open the cookie and seeing which side the cream lands on.

Paramount+ (ft. Tua Tagovailoa, Patrick Stewart, Drew Barrymore, Jeff Probst)

For the second straight year, Paramount+ aired a Super Bowl commercial emphasizing its “mountain of entertainment” with a host of animated stars as well as real-life celebs like Patrick Stewart, Drew Barrymore, Jeff Probst and Tua Tagovailoa.

Pfizer

Pfizer tied its legacy to some of the greatest scientific minds in history with its Super Bowl spot.

Pluto TV

Free ad-supported streaming television (FAST) service Pluto TV went agricultural in its ad, showing off its ability to grow legions of couch potatoes.

Popeyes (ft. Ken Jeong)

In its 2024 Super Bowl commercial, Popeyes showed a cryogenically frozen Ken Jeong waking up to a new menu item 50+ years in the making: Popeye’s chicken wings.

Poppi

In its first Super Bowl ad, sodamaker Poppi branded itself as the health-conscious soda option.

Pringles (ft. Chris Pratt)

After a gas station clerk points out Chris Pratt looks like the man in the Pringles logo, he goes viral and stars in a movie about “Mr. P.”

Reese’s

The 2024 Reese’s Super Bowl commercial introduced the new limited time caramel peanut butter cups, which inspires some wildly emotional reactions.

Robert F. Kennedy campaign

In an ad produced by Super PAC American Values 2024 supporting Robert F. Kennedy’s presidential campaign, viewers heard the same familiar jingle used by John F. Kennedy during his 1960 presidential run.

Several members of Kennedy’s family criticized RFK Jr. for using JFK’s memory to support his own run.

“My cousin’s Super Bowl ad used our uncle’s faces — and my Mother’s. She would be appalled by his deadly health care views,” Bobby Shriver wrote on X (formerly Twitter). “Respect for science, vaccines, & health care equity were in her DNA.”

“Shogun” trailer

FX aired a trailer for the upcoming series “Shogun.” Based on the epic novel of the same name, “Shogun” premieres Feb. 27.

Skechers (ft. Tony Romo, Mr. T)

Skechers’ Super Bowl commercial cleared up the common misconception that there’s a “T” in the company’s name with the help of Tony Romo and Mr. T.

Snap

Snapchat aired 30-second spot during the Big Game, a shorter version of the ad the social media company debuted during the 2024 Grammys. Recognizing public sentiment about the toxicity of social media, the company positioned itself as a safer, more accepting alternative.

Squarespace (ft. Martin Scorsese)

Legendary filmmaker Martin Scorsese directed SquareSpace’s 2024 Super Bowl commercial, playing on the trope that people are so distracted by screens that they don’t notice an alien invastion.

Starry (ft. Ice Spice)

Rapper Ice Spice is apparently the queen of drink commercials. After teaming up with Ben Affleck for a Dunkin’ commercial last year, Ice Spice pitced PepsiCo soft drink Starry during the big game.

State Farm (ft. Arnold Schwarzenegger)

State Farm’s Super Bowl 2024 commercial was an action a movie trailer tribute, teasing Arnold Schwarzenegger as the star of “Agent State Farm.” In a problem familiar to some Bostonians, Ahnold has some trouble pronouncing his R’s, ruining take after take reading the insurance firm’s “Like a good neighbor” slogan. The commercial also reunited Schwarzenegger with his “Twins” co-star Danny DeVito.

T-Mobile (Ft. Jason Momoa, Zach Braff, Donald Faison, Jennifer Beals, Bradley Cooper, Jennifer Hudson, Common)

T-Mobile went celeb-heavy with a pair of 2024 Super Bowl commercials. In the first, centered around “auditions” for T-Mobile spokesperson, stars like Common, Jennifer Hudson, and Bradley Cooper (alongside his mom) made appearances.

In the second, Jason Momoa showed off his singing chops in an ad that featuring “Scrubs” duo Zach Braff and Donald Faison singing about T-Mobile home internet to the tune of “Flashdance … What a Feeling.” “Flashdance” star Jennifer Beals popped in to spray Momoa with water and ask him to sing it again — without his shirt.

Toyota

Toyota didn’t enlist any big names for its Super Bowl ad, instead keeping its commercial focused on the vehicle. The strategy makes sense, because according to AdWeek, Toyota hadn’t planned on airing a commercial until a few weeks ago when CBS reached out about available inventory.

TurboTax (ft. Quinta Brunson)

“Abbott Elementary” star Quinta Brunson served as TurboTax’s spokeswoman during the company’s 2024 Super Bowl ad.

Uber Eats (ft. Jennifer Aniston, David Schwimmer, Jelly Roll, Usher, David and Victoria Beckham)

When someone tells Jennifer Aniston they didn’t know you could order a wide variety of products on Uber Eats, Aniston tells them, “In order to remember something, you’ve got to forget something else.” That prompts a wave of forgetting: David and Victoria Beckham forget Victoria Beckham used to be Posh Spice, and Jennifer Aniston forgets she starred in “Friends” with David Schwimmer.

Interestingly, the ad Uber Eats posted on YouTube is slightly different than the one that aired during the Super Bowl, omitting a joke about peanut allergiesfollowing online complaints.

Verizon (ft. Beyonce, Tony Hale)

No one was going to upstage Usher after his incredible halftime show performance. But Beyoncé came close in her ad for Verizon, during which she announced a new country album and released two new songs, alongside “Arrested Development” actor Tony Hale.

Volkswagen

For its 2024 Super Bowl commercial, Volkswagen traveled back in time, highlighting moments in the company’s history from the introduction of the iconic VW Beetle to its amusing “Star Wars”-themed ad from the 2011 Super Bowl.

“Wicked” movie trailer

Universal aired the first trailer for its movie musical “Wicked,” set to hit theaters November 2024.

Material from the Associated Press was used in this report.