The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 50 minutes. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.
How much is spent on TV advertising during Super Bowl?
In the past three years, Super Bowl ads generated more than 300 million U.S dollars in revenue, and in 2020 specifically the figure amounted to 449 million. The average cost of a 30-second spot during that year's game was 5.6 million U.S. dollars. The list of those who were willing to pay that price includes some prominent FMCG names, such as Anheuser-Busch, as well as major auto makers like Volksvagen.
Is spending on Super Bowl ads worth it?
It is a popular opinion among adults in the United States that Super Bowl commercials are good entertainment - the majority of surveyed Americans perceive them that way. What is more, some 19 percent indicate that Super Bowl advertising makes them aware of advertiser brands, which fortunately means that companies can count on exposure to prospective customers. Therefore, Super Bowl advertising is definitely effective.
