The Most Popular Snack in the US Will Surprise You (2024)

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Carissa Chesanek

Carissa Chesanek is a food and spirits writer with more than 13 years of experience in the industry. She loves researching new trends, chatting with chefs and mixologists about their craft, and creating well-researched and fun copy for her readers.

Published on March 4, 2024

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The Most Popular Snack in the US Will Surprise You (1)

When you think about your must-have snack, is it sweet or salty? What about the most popular snack in the nation? While many might assume salty chips are the favorite munchie to enjoy at home or on the go, the results may surprise you.

The most loved American snack is on the sweeter side, but it starts with a plain cereal transformed into chewy, tasty squares that give you all the nostalgic vibes.

Rice Krispies Treats Are America’s Most Popular Snack

The customer and data-centric platform HubScore recently released its Favorite Snack By State Report, showcasing the most sought-after munchies nationwide. The winner? Rice Krispies Treats.

The study showcased which snacks were most sought after in each given state. Rice Krispies Treats took the lead as the go-to in 18 northern states spanning both coasts, beating the likes of other big-name contenders, such as Lay's and Cheetos.

Doritos was close behind, conquering 16 states, mainly in the South, with Cheetos being the popular choice in eight states around the Southwest.

Three states—Oklahoma, South Dakota, and Wyoming—were all about the Fritos, while two states up north—Connecticut and New York—favored Lay's. Let's not forget the people of Hawaii,Montana, and North Dakota who enjoyed snacking on Chex Mix the most.

The Most Popular Snack in the US Will Surprise You (2)

The numbers don't lie; nothing is as desired as Rice Krispies Treats. Made with only a few simple ingredients that include butter, marshmallows, and Rice Krispies, it's no wonder these yummy confections are a much-loved snack by most states within the U.S.

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The Most Popular Snack in the US Will Surprise You (2024)

FAQs

The Most Popular Snack in the US Will Surprise You? ›

Rice Krispies Treats Are America's Most Popular Snack

What is the #1 selling snack in the US? ›

For starters, Rice Krispies Treats took the No. 1 spot in 18 different states, and HubScore's map shows that the Rice Krispies Belt stretches from Washington State, through Utah, Colorado, and Kansas, before extending upwards through Iowa and Minnesota.

What are some good snacks? ›

Healthy Snacks
  • Apples (dried or cut into wedges), 1 medium or ¼ cup (35 grams)
  • Bananas, 1 medium.
  • Raisins, ¼ cup (35 grams)
  • Fruit leather (dried fruit puree) without added sugar.
  • Carrots (regular carrots cut into strips, or baby carrots ), 1 cup (130 grams)
  • Snap peas (the pods are edible), 1.5 cups (350 grams)
  • Nuts, 1 oz.

What is the unhealthiest snack? ›

Here's how they voted:
  • Any baked chips. They're highly processed and often so low in fat that you can consume large quantities without ever feeling full. ...
  • Rice cakes. You think you can eat a lot of them since they're lower in calories. ...
  • Pretzels. ...
  • Potato chips. ...
  • Veggie sticks or straws. ...
  • Store-bought smoothies. ...
  • Granola/cereal bars.
Dec 28, 2020

What should I eat if I crave junk food? ›

Healthier Snacks to Satisfy Junk Food Cravings
  • Nuts. Thanks to their pleasing combo of saltiness and crunch, nuts calm your cravings for other salty snacks. ...
  • Dried Fruit. Skip the candy and choose chewy, sweet dried fruit when you need a sugar fix. ...
  • Roasted Chickpeas. ...
  • Hummus.
Dec 28, 2021

What are trendy snacks? ›

9 new snack trends to discover now
  • Sweet meets savoury.
  • Dates (in almost anything)
  • Popsicles.
  • Bliss balls with a twist.
  • Bagel art.
  • Green popcorn.
  • Mini foods.
  • Roasted pulses and nuts.

What is the number one selling snack chip? ›

In the U.S. retail landscape, Lay's were ranked as the leading potato chip brand in the United States in 2023, with Ruffles potato chips ranked second.

What is the number one selling food item? ›

While pantry staples and foods like chicken, milk, and eggs are probably frequently found in your grocery cart, none of these products have the distinction of being named the top-selling grocery item in the country. Instead, that honor belongs to bananas.

What is the number 1 snack food on road trips in the US? ›

Potato chips were the most popular road trip snack overall and the most popular road trip snack in 3 more states than Combos or rice cakes.

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