In the third quarter of 2022, M&M's was the most popular candy brand in the United States (U.S.). About 79 percent of respondents had a positive opinion of the brand. In second place was Godiva, with 67 percent.
The market for candy in the U.S.
The Hershey company has the highest share in the confectionery market in the U.S., with almost 24 percent. Mars, Incorporated is Hershey’s biggest competitor in that market. With a market share of just under 23 percent, Mars closely follows in second place. Chewy candy is the type of candy with the highest sales, generating more than 4.2 billion U.S. dollars in annual sales. Novelty and breath fresheners follow as the second and third most popular types of candy, with sales of approximately 967 million and 554 million U.S. dollars, respectively.
Candy purchases during Halloween in the U.S.
The weekly retail sales of candy in the U.S. show large fluctuations throughout the months between July and February. Around Halloween, sales rise rapidly and reach levels that are more than twice as much as in July. Nonetheless, after the holiday, sales fall just as quickly. Within just a week, sales reach levels comparable to the pre-holiday levels. The leading Halloween candy among children is the Peanut Butter Cup from Reese's. Slightly over three-quarters of survey children chose Reese's Peanut Butter Cup when asked to pick one candy over others. During the 2022 Halloween season, U.S. consumer spending on Halloween candy was worth about 3.1 billion U.S. dollars. This was more than during the previous year and more than the pre-pandemic level of spending. After a downward trend between 2017 and 2020, sales in 2022 have risen for the second year in a row.
FAQs
Most popular candy brands in the U.S. Q3 2022. In the third quarter of 2022, M&M's was the most popular candy brand in the United States (U.S.). About 79 percent of respondents had a positive opinion of the brand. In second place was Godiva, with 67 percent.
What is the #1 selling candy in the US? ›
Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.
What is the most popular candy bar in America 2022? ›
Snickers bars simply have what most other candy bars don't, which is more or less everything. So, it's no surprise that, for years now, Snickers has been the most popular candy bar in the United States -- and in the world.
What is the #1 candy company? ›
1. Mars Wrigley Confectionery, div. of Mars Inc. Andrew Clarke, global pres.
What is the 1 candy bar in America? ›
The Mars Company Created A Classic
According to a statistical report by Statista released in 2020, Snickers is the most consumed candy in the entire United States and has also been ranked as the most coveted Halloween candy in the country.
What is the most popular brand of chocolate in the US? ›
The Hershey Company (NYSE:HSY) is the most popular brand in America for chocolate confectionery, having more than 33% share of the entire chocolate market in the country.
Is Snickers or Twix more popular? ›
Snickers is the most well-known chocolate & candy bar brand in the United States. Around 94 percent of internet respondents are aware of Snickers, around 1 percent more than second placed KitKat. Following closely behind is Hershey's, alongside Twix, and Reese's, to name a few.
What is the richest candy company? ›
Global confectionery market: leading companies 2023, based on net sales. In 2023, Mars Incorporated was the world's leading confectionery company, with generated sales of around 22 billion U.S. dollars.
What is the fastest growing candy brand? ›
“Ferrero is the fastest growing confections company in North America, thanks to incremental growth and innovative new products,” the spokesperson says.
What is the oldest U.S. candy brand? ›
SALEM, Mass. —
While historic Salem, Massachusetts, is known for its witches, the coastal city is also home the nation's oldest candy company in the United States. Ye Olde Pepper Candy Companie has been in business since 1806, which is 17 years after Masschusetts became a state.
According to this article, Snickers is the best selling candy bar in the world. What is the top selling candy bar? Reese's, with 2.6 billion in sales worldwide of their peanut butter cups. Followed by M&Ms , with $2.3 billion in worldwide sales.
What is the #1 candy in America? ›
The Number 1 Most Popular Candy in America is Snickers!
I still prefer Milkway over Snickers, but I will never turn down a Snickers bar. According to Statista more than 48 million people at Snickers bar in 2020, that is crazy! If you want to try making them at home, I have an amazing homemade Snickers recipe.
What three companies dominate America's candy industry? ›
Or so it seems. I counted over 40 different brands of candy but it turns out almost all of them are produced by one of three companies: Hershey, Mars, and Nestle, with a specialty product or two by Ferrara and Palmer's Company.
What is the number 1 candy sold on Halloween in the United States what is the number 1 candy sold on Halloween in Arkansas? ›
1: Reese's Peanut Butter Cups. This perennial favorite easily finished first in the candy derby, earning the title of most popular Halloween candy in 18 states, including densely populated ones like California, Pennsylvania, and Massachusetts.
What candies are bought the most? ›
The US: M&Ms and Reese's Peanut Butter Cups
Both candies routinely show up at the top of surveys of the most popular candy in the US.
What was the first candy sold in the US? ›
After they donated a barrel of sugar, Burkinshaw said she began making her Gibraltars — believed to be the first candy commercially sold in the country. In 1830, confectioner George Pepper bought the business.
