Henry B. on LinkedIn: How Jynxzi Could Become a Top Podcaster for Fun Jynxzi, a top Twitch… (2024)

Podcasters are the BEST influencers to work with here's why:🔵 Their long-form content captures attention like no other. Take, for example, the "Joe Rogan Experience," where guests delve deep into topics for hours, captivating tens of millions of listeners.🟣 Regular uploads build loyal, habitual audiences.Just look at "The Tim Ferriss Show," delivering insightful interviews and life advice to a devoted following week after week.🟡 Conversational content fosters deep para-social relationships and high audience trust. "Armchair Expert with Dax Shepard" exemplifies this, with Dax's candid conversations creating a strong bond with his listeners.Podcasts are straightforward, with a low barrier to entry, ensuring that only the best hosts rises to the top, concentrating large targeted followings.This simplicity extends to sponsorship integrations, resulting in streamlined brand deals which are also high-converting!Whether you're aiming to boost brand awareness or drive direct responses, podcasters excel in delivering results.For talent managers, podcasts offer a loyal audience and ample ad space per episode, opening doors to diverse monetization opportunities. The podcast industry needs more amazing managers to represent them 🙏

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Reflecting on the past three years, I've worn many hats—and sometimes, I'll admit, it's left me feeling a bit self-conscious. Just take a glance at my profile, and you'll see what I mean.I'm inherently career-oriented, finding immense fulfillment in my professional pursuits. Despite shifting roles and ventures, my overarching mission has remained constant: to build something awesome with a locked-in team.This mission often propels me forward, sometimes to the point of living too much in the future rather than fully embracing the present. But here's the epiphany I've had: Everything takes forever.At least it feels that way 😂 Whether it's landing a consulting client, growing a podcast audience, or launching a tech product—each endeavor demands far more patience than our initial burst of excitement would suggest.So, while I'm still on the journey to building something awesome with a locked-in team, I've come to appreciate the importance of taking small, deliberate steps. Every experience, from podcasting to my time at an influencer marketing agency, contributes to this overarching goal—perhaps even fulfilling it in ways I hadn't anticipated.I'm grateful for the incredible individuals I get to work with each day and I am committed to our shared growth and progress.I've learned there's no shortcut to success. Embrace the moment, express gratitude, and keep moving forward—one step at a time. 🚀

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Reflecting on my journey with CreatorOS and the decision to pause its development, here's what I've learned:Last year, I embarked on a mission to create a tool for full-time creators, aiming to streamline content analytics, revenue management, and team operations.After countless discussions with creators and managers, it became abundantly clear: creators were reluctant to pay for such a tool. This boiled down to two fundamental issues:1. Too Weak Value Proposition2. Too Limited Target Market Initially, I envisioned a data visualization tool geared towards empowering creators with actionable insights, from sponsorship pricing to content performance across platforms. However, I soon realized that the landscape for creators differed significantly from other industries where similar B2B SaaS tools thrived.My biggest challenge? Convincing top creators—the intended users—of the necessity to adopt a new tool, especially when they already had dedicated team members handling aspects like content analytics.As I navigated these hurdles, it became apparent that building an MVP for an all-in-one business manager, aimed at freeing creators from constant analytics monitoring, was a Herculean task for me.While some suggested simpler MVPs like Notion templates or Google Sheets, I remained stubborn and convinced that these fell short in demonstrating the true value to creators.Moreover, I discovered that many top creators weren't the digital entrepreneurs I had envisioned; rather, they leaned more towards being digital celebrities or lifestyle entrepreneurs, less inclined to invest in analytics or business operations.I still love creators, admiring them as exceptional, influential entrepreneurs. This journey has even deepened my respect for creators through a lifestyle entrepreneur lens, prioritizing personal freedom and creativity over traditional business metrics. It's now clear to me that this approach is a superpower!Ultimately, I learned that embarking on this journey solo wasn't as fulfilling as I had imagined. Tracking my daily experiences revealed that my most productive and fulfilling days were those spent collaborating with others.In hindsight, I've come to appreciate the importance of sharing equity and compromising on certain aspects of my vision in exchange for the camaraderie and shared burdens of team collaboration. I want to express my sincere gratitude to everyone who took the time to chat with me about CreatorOS, especially fellow founders. Navigating this industry can be challenging, but it's awesome to have connected with so many incredible individuals whom I'm proud to call friends. I look forward to supporting and uplifting each other in our respective endeavors whenever possible. Thank you all!My next venture in software development for the creator economy is already underway! This time, I'm expanding the scope of creators I aim to help while focusing sharply on solving a specific problem.

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A lot of people in the creator economy purposely avoid the term influencer. I believe this stems from an attempt to separate themselves from some of the negative connotations of "influencers," as well as a means to humbly characterize their work as creators of content rather than influencers of people.Back in my podcasting days, I stuck to content creator, though I've got nothing against the term influencer.But let's be real, roles, tools, and brands will likely stick with "influencer," regardless of creators shying away from it. Why? Because brands recognize the power of creators to, you guessed it, influence.But is it time for a terminology shake-up? Should we swap "influencer marketing" for "creator partnerships"?#creatoreconomy #influencermarketing #creatorpartnerships

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I've been a gamer since forever and have spent over 3 years in gaming influencer marketing, so this video really hits home.Zenkai Goose did a great job putting this video together which raises a lot of the concerns around battle passes, paid cosmetics, and overall game quality in the past few years. Although there are a few shots, fired at us marketers, I wanted to get your ideas on this video!Is gaming really in such a rough spot? Can we still hold out hope for better days? And how do we dial up the fun factor in gaming?https://lnkd.in/ggrqBYBW

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Many of the brands I work with have VERY specific requests for influencers. So it's a constant feeling of the chosen one falling to the dark side 😂 Creator discovery is the largest pain point that brands will turn to agencies to help solve. It takes time, expertise, and either strong relationships or a serious amount of outreach. So, how do I find the perfect creators for podcast campaigns? Here's the playbook:1) Direct Manager Relationships2) Personal Influencer Database3) Influencer Marketing Slack/Discord Channels4) Creator Discovery Software (CreatorIQ, Podscribe, Brandwatch etc.) If you are looking for highly targeted influencers, what is your first move?

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Podcasts: The Unstoppable Force in B2B Advertising!B2B advertisers are full speed ahead on podcasts, and it's not just business-centric shows getting the love.Take Bambee, they provide HR services to small to large businesses. They're dishing out over $7M in sponsorships across news, politics, and society & culture podcasts over the past 2 years alone. Why? Because they've clocked that business bigwigs are tuning in, and it's paying off big time.And they're not the only ones! Heavyweights like ZipRecruiter, NetSuite, and Stamps.com are dropping serious cash—eight figures a year serious—into podcast marketing.Why the podcast frenzy? Well, podcasts offer something unique: long-form content, regular releases, and a fiercely loyal audience. It's a trifecta of marketing gold!Bottom line? Whether you're Bambee or any brand looking to hit a niche audience, podcasts are where it's at. 🎧#B2BMarketing #PodcastPowerhouse #influencermarketing

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📢 Let's talk about where influencers fit into your marketing funnel.Influencers play diverse roles in any campaign, but finding the most efficient way to utilize them is key.While influencers are great at introducing your product to a targeted audience, relying solely on influencers for awareness might not cut it.I've also seen influencers drive high amounts of purchases time and time again. Yet, their real strength lies in engaging a highly targeted audience and showcasing your product's unique value proposition.Long form influencers like YouTubers or Podcasters have a specialty of sparking interest and guiding intent through authentic recommendations and exclusive discounts.While this is a generalization, it helps set realistic expectations for influencers' role in a campaign. Remember, other elements like paid ads, your website, and email marketing are equally vital for driving conversions. Influencers CAN make magic happen but they aren't magical for your entire marketing funnel. 🔮 How have you best utilized influencers in marketing campaigns? 👇#influencermarketing #growthmarketing #performancemarketing

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♨ Hot Take: Influencer Marketing Rates are NOT Inflated. I'm in constant conversation with brands about their influencer marketing budgets across YouTube, Twitch, and Podcasts. And let me tell you, there's a bit of sticker shock going around.In the blink of an eye (<5 years, to be exact), creator rates have surged by about 100%. 📈 Some savvy digital marketers have suggested to me that rates are still riding the high waves post-pandemic.Average Ad Read Rates for YouTube/Podcasts:2019: $10-15 CPM2024: $20-40 CPMWhile it's true that long-term deals with top-tier creators can pack a punch (and should be renegotiated), the market's finding its balance. Creators are stepping up their game, getting representation, and taking a more strategic approach post-2020's creator boom.But fear not! Influencer marketing remains a powerful tool, even if it requires a bit more strategic budgeting. Just remember: price comparison is key. Rates can vary widely, especially within niche markets. 🎢Influencers are still the BEST way to build trust, increase awareness, and share a powerful endorsem*nt for your brand.So, buckle up and ride the influencer wave—it's a trend worth investing in for the long haul! 🏄♂️

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