James White's new drink aims to be a worthy successor to V8 vegetable juice - Food and Drink Technology (2024)

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James White's new drink aims to be a worthy successor to V8 vegetable juice - Food and Drink Technology? ›

“Veg It was developed very much with the objective of satisfying the former V8 customer taste wise while using superior ingredients such as pressed carrot, beetroot, celery and sauerkraut juices rather than concentrates to liven up the dominant tomato juice base.

With the recent unexpected disappearance of V8 juice from the UK supermarket shelves, Veg It aims to widen the market for vegetable juices whilst giving the former V8 customers an even better tasting option. “Vegetable juices are rapidly growing in popularity.

While V8 contains purees of all sorts of vegetables, drinking V8 should not take the place of eating vegetables. Nutrients are lost in the pasteurizing process, and most of the fiber is removed in the form of pulp.

With a short and mostly recognizable ingredient list, V8 juice is a healthy option, says Crumble Smith, but it doesn't come anywhere close to eating real whole fruits and vegetables. “Unless you're getting the low sodium (V8), there's a ton of sodium in that,” Crumble Smith says.

Drinking green juice in moderation can boost your intake of multiple nutrients, but too much may cause serious side effects. Green vegetables are a rich source of oxalic acid, or oxalate, which is considered an antinutrient because it binds to minerals in food and stops your digestive tract from absorbing them.

According to various researches and studies, it is safe to consume only 400 milligrams of caffeine per day for a healthy adult, anything more than that may lead to several side effects. Concluding from this caffeine daily intake, one should limit the energy drink consumption to 1 or a maximum of 2 cans per day.

Well, the ingredients in V8 Original are vegetable juice (water and concentrated juices of tomatoes, carrots, celery, beets, parsley, lettuce, watercress, spinach), salt, vitamin C, beta carotene, natural flavoring, and citric acid.

If you rely only on V8 as your sole source of sustenance, you'll be missing out on key macronutrients. For example, original V8 only contains 2 grams of fiber per serving, so you would have to drink more than 10 servings to get close to the 25 to 38 grams of fiber you need each day.

Is V8 juice full of sugar? ›

V8 juice is also substantially lower in sugar compared to soda and fruit juice, making it the optimal choice if you are trying to limit sugar intake. An 8-ounce serving of V8 has only 7 grams of sugar compared to the average 39 grams found in a 12-ounce serving of soda.

The antioxidant lycopene found in V8 100% vegetable juice affects inflammation as measured by CRP levels in a sample of female patients with heart failure. Lycopene is a natural phytochemical found in fruits and vegetables.

The product was named by Constable after the V8 engine, the most powerful at the time. In 1948, the Campbell Soup Company acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day.

“Consumption grew 1% over the prior year and was up 11% versus two years ago despite our supply challenges,” CEO Mark Clouse said during the last earnings call in December. Part of the 2021 slowdown in V8 sales was due to supply chain issues, including the shortage of aluminum cans, according to the company.

Campbell Soup Company acquired the V8 brand and secret recipe in 1948. We have been making V8 beverages ever since.

Campbell is stopping production of its V8 Protein line of shakes and bars just over a year after its debut. The company will instead shift focus back to its core V8 business and the expansion of V8 Blends and +Energy.