Kim Kardashian Says She's Obsessed With This "Purple Shampoo for Teeth" (2024)

Whether you keep up with the Kardashians or not, it’s clear with just a glance that Kim is dedicated to maintaining radiant, healthy teeth. The star has let the public know that she is so into keeping her teeth clean and white that she brushes up to four times a day with a Burst Oral Care toothbrush, and that she has began to pass down her love of oral care to her children thanks to the yummy flavors of HiSmile’s Flavored toothpastes. Last night, the mom-of-four, revealed that her latest teeth-loving obsession is this under-$30 teeth-whitening product.

Loyal to the HiSmile brand, Kim posted an Instagram story last night to show followers that the final step in her getting glam process is a quick treatment with HiSmile’s V34 Colour Corrector Serum ($29). “You guys are going to be obsessed because I’m obsessed,” she says as she squeezed a small amount of the vibrant, purple serum onto her brush. After wetting the brush and serum and before beginning a quick clean, the celeb explained that the product is “like the purple shampoo of teeth,” as it uses V34 color correcting technology to minimize unwanted yellow tones and staining.

After showing the purple serum all over her teeth and joking that it was “so cute,” Kardashian rinsed and revealed truly shimmering teeth. “See how white and neutralized it all is?” she asked while showing off her pearly whites. We can’t argue with the on-screen results that are clear from just a few moments of brushing this serum over her teeth, and luckily for all of us immediately going to add this product to cart, our oral-care queen even has a discount code at the ready: “Use my code KIM for 20-percent off the V34 Colour Corrector from HiSmile.”