SmileDirectClub Investor Won’t Face Class in False Ad Lawsuit (2024)

Dental care providers lost their pitch for class certification in a suit claiming that they were injured by SmileDirectClub LLC‘s allegedly false advertising.

The proposed class didn’t satisfy the four requirements for class certification—numerosity, commonality, typicality, and adequacy of representation—and they couldn’t show that common questions predominated over individual ones, the US District Court for the Middle District of Tennessee said Monday.

Two groups—individual consumers, and dentists and orthodontists—filed the case against SmileDirectClub and its largest shareholder, Camelot Venture Group, in 2019. The plaintiffs alleged that the firm falsely led consumers to believe that its teledentistry alignment services were ...