Andy Armadillo isthe beloved Texas Roadhouse mascot. The armadillomascothas been creating smiles since the establishment of the first Texas Roadhouse restaurant in February of 1993. The founder, Kent Taylor dreamt up the Andy Armadillo mascot to embody the restaurant chain’s family concept of making people smile, creating experiences, and having fun. With the restaurant’smission statement of “Legendary Food, Legendary Service,” Texas Roadhouse’s mascot of Andy Armadillo is a legendary brand representative!
"One of my favorite things about Andy is that he doesn't talk, so he can't get in trouble. We don't have a national spokesperson, so we take Andy very seriously as our brand representative."
Travis Doster
Vice President of Communications // Texas Roadhouse
Texas Roadhouse doesn’t advertise on a national level, so Andy is a very cost-efficient way to promote the brand. Texas Roadhouse takes Andy Armadillo very seriously as a brand representative and makes sure that he embodies everything that the company stands for.
Andy’s Greatest Adventure
Texas Roadhouse’s most memorable story about their beloved mascot is Andy’s experience throwing out the first pitch at a Cincinnati Reds baseball game. While mascots aren’t your typical first pitch thrower, Andy was an exception. In order to qualify for throwing out the first pitch, he had to throw three practice pitches – proving himself before going out onto the field. When he finally threw the first pitch, he ended up making it all the way to the backstop! Afterward, all three of the Reds’ mascots ran out to celebrate with Andy, which made it an unforgettable experience for the Texas Roadhouse mascot.
Texas Roadhouse is very proactive about getting Andy out in the community at events. Andy has made appearances at schools, sports games, charity events, and a variety of others; Andy Armadillo even has his own reading program for kids. People tend to gravitate towards him since he’s so unique and memorable. Having a mascot also provides an opportunity to create merchandise revolving around the mascot such as plush toys, bobbleheads, and other cool stuff.
Good Marketing Makes Andy Armadillo an Icon
“The Texas Roadhouse mascot is pretty much everywhere. He is certainly depicted on murals and the menu, but I’d say his biggest benefit is outside the four walls—schools, baseball games, community events…we’re really using him to connect with children.”
— Travis Doster, Vice President of Communications, Texas Roadhouse
“At Texas Roadhouse, we strive for legendary with our food and service. Legendary is not just good or great. It’s the best. Our experience with the Olympus team has also been legendary!”
Travis Doster
Vice President of Communications // Texas Roadhouse
Andy Armadillo is the beloved Texas Roadhouse mascot. The armadillo mascot has been creating smiles since the establishment of the first Texas Roadhouse restaurant in February of 1993.
The legislation referred to the armadillo as an animal that “possesses many remarkable and unique traits, some of which parallel the attributes that distinguish a true Texan, such as a deep respect and need for the land, the ability to change and adapt, and a fierce undying love for freedom.”
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name.
Hutto High School has one of the top four mascots in the country, according to a new competition. The Hippos are currently competing in SBLive Sports Best Mascots in America contest. HUTTO, TEXAS - Hutto High School has advanced to the final four of a national high school mascot rankings contest.
The Brazilian armadillo—which provided the inspiration for World Cup symbol Fuleco—was named by the International Union for the Conservation of Nature as one of many species under threat worldwide.
When threatened, the three-banded armadillo (above right; captive) can roll into an almost perfect defensive ball. IT'S HARD NOT TO LAUGH. Mention armadillos and the nicknames fly: tactical possums, Texas speed bumps, pocket dinosaurs.
The Spaniards named them armadillos – “the little armored ones.” It was a term of affection and all who have lived in this land called Texas ever since have been fond of them. To me, they are the small animal version of an armored-up Humvee. And they are truly armored.
The nine-banded armadillo occurs statewide except in the xeric counties of the western High Plains and Trans-Pecos regions; it is common throughout central and East Texas.
Introduction: My name is Melvina Ondricka, I am a helpful, fancy, friendly, innocent, outstanding, courageous, thoughtful person who loves writing and wants to share my knowledge and understanding with you.
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