A Brief History of Deodorant (2024)

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Perspiration and body odor are part of the human condition. But our desire to manage and quelch the two are a more recent evolution—or are they? How and when did deodorant and antiperspirant first come on the scene? Let’s dive into the fascinating history and how we got to where we are today.

via GIPHY

Body odor and Americans

Hygiene and discomfort around body odor are somewhat cultural. In the United States, it’s practically a social crime to have “BO” or to visibly perspire. This is propagated through marketing, ads, social media, movies, and television. Moreover, an aversion to discussing bodily functions is deeply embedded in our social fabric. It’s no wonder some of the first deodorants and consumer-brand antiperspirants were developed in this country.

For millennia, far before commercial deodorant and antiperspirant products were invented, perfume and natural scenting agents, like essential oils, were used to mask odor1. In more recent history, absorbent fabric was used under the arms to wick sweat before it could soak through to clothes. Talcum powder, and later baking soda, were common precursors to modern-day deodorant.

A Brief History of Deodorant (1)

The first deodorants & antiperspirants

It wasn’t until 1888 that the first commercial deodorant arrived. A company called Mum launched a deodorizing cream featuring zinc oxide as the odor busing active ingredient in a metal tin. The product was marketed to women. While the concept was innovative, adoption of the deodorant was slow.

In 1903, Everdry became the first antiperspirant to enter the market2. It featured aluminum salts as the active sweat-stopping ingredient. It worked by clogging pores to prevent sweating.

Early marketing of deodorant & antiperspirant

An early attempt at marketing antiperspirant came from a teenage girl named Edna Murphey with Odorono, made from a sweat-stopping product her father invented to keep surgeons’ hands dry. Her efforts launched the advent of perspiration as a social faux pas through aggressive marketing campaigns.

One ad from 1920 features the headline: “The most humiliating moment in my life when I overheard the cause of my unpopularity among men”. For decades since, Americans have had a growing obsession with eliminating body odor and signs of sweat.

Deodorant & antiperspirant become commonplace

Despite clever marketing, Odorono and products like it often caused irritation to the skin and fabric staining due to the acidity in their aluminum chloride formula. It wasn’t until the early 1940s when reformulation by chemist Jules Montenier fixed the acidity issue.

Montenier’s product was called Stopette and came in a novel plastic bottle3. The invention spurred greater demand for plastic packaging. Stopette was also sold in a deodorant spray.

Deodorant continued to gain popularity, eventually appealing on a mass scale to men, thanks in part (again) to targeted marketing. By the 1950s, it’s estimated that 50% of men were users4.

A Brief History of Deodorant (2)

The modern era of deodorant & antiperspirant

In the 1960s, aerosol antiperspirants entered the marketplace with Gillette’s Right Guard. The no-contact application was revolutionary and further increased antiperspirant’s popularity, though the model was wrought with safety and environmental concerns. In 1977, the FDA banned aluminum zirconium, the active ingredient in aerosols, over safety concerns. Soon after, the EPA raised concern over the use of CFC propellants used in aerosols, which contribute to depleting the ozone layer. Subsequently, stick antiperspirants in a plastic tube took over as the preferred packaging method.

As modern industry and manufacturing evolve, the deodorant industry continues to blossom. While a handful of behemoths have occupied store shelves for decades, a growing awareness around the impact of everyday products on the environment and our health has spurred a new wave of more ethical and environmentally conscious products.

A Brief History of Deodorant (3)

The movement toward conscious personal care

Deodorant made with naturally-derived ingredients has been crafted in kitchens and apothecaries around the world for ages. The recent commercialization of so-called natural deodorant has led to wider appeal and availability. It’s not just at farmer’s markets and natural grocers, but at mainstream grocery and department stores.

What is natural deodorant?

Deodorant is generally considered natural if it doesn’t contain synthetic or artificial ingredients. Common ingredients are coconut oil, baking soda, arrowroot powder, corn starch, magnesium hydroxide, kaolin clay, and aloe vera. Because deodorant doesn’t contain antiperspirant, it doesn’t prevent sweating. Instead, moisture-wicking and antimicrobial ingredients manage sweat and bacteria that can lead to body odor.

An evolution in deodorant packaging

A growing number of consumers and manufacturers are looking for packaging solutions that align with the desire for more eco-friendly ingredients. There are a number of alternatives to virgin plastic now available:

  • Post-consumer recycled resin (PCR plastic) gives a second life to plastic that’s already in circulation.
  • Paperboard is a biodegradable paper-based material Reusable packaging that can be refilled by the consumer is offered by some companies.
  • Bioplastics, which are derived from biological sources like cassava, corn, or sugarcane instead of petroleum, are entering the market.

As long as the demand is there, the industry will continue to make progress in the directions that prove most fruitful.

What’s next is in part up to the consumer. Demand has the power to drive industry change. At Humble Brands, we value our customers and their perspectives. Our deodorant is aluminum free and effective with a simple set of plant and mineral based ingredients. We know it can be overwhelming when choosing personal care products. That’s why we prioritize conscientious ingredient selection and sourcing. How our products make people feel and how our manufacturing affects our community and planet are always top of mind.

Shop our aluminum free deodorant and plant-based products today

2 comments

  • Humble Brands

    Thanks for the question! Our corn starch is non-GMO.

  • Peggy Walston

    Hi.
    I was wondering if your corn starch is non gmo

Leave a comment

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A Brief History of Deodorant (2024)

FAQs

A Brief History of Deodorant? ›

Deodorant was introduced in the late 1800s.

What is the history of deodorant? ›

In 1888, the first modern commercial deodorant, Mum, was developed and patented by a U.S. inventor in Philadelphia, Pennsylvania, Edna Murphey; the small company was bought by Bristol-Myers in 1931. In the late 1940s, Helen Barnett Diserens developed an underarm applicator based on the newly invented ball-point pen.

What did humans use before deodorant? ›

For millennia, far before commercial deodorant and antiperspirant products were invented, perfume and natural scenting agents, like essential oils, were used to mask odor1. In more recent history, absorbent fabric was used under the arms to wick sweat before it could soak through to clothes.

What did medieval people use for deodorant? ›

During the medieval period, people believed that bathing could lead to illness, so they turned to perfumes and other scented oils and powders to mask body odor instead.

What did ancients use for deodorant? ›

The ancient Romans used a mixture of charcoal and goat fat as deodorant. In the 19th century, lime solutions or potassium permanganate were used. These substances work disinfecting. The first commercial deodorant was patented by Edna Murphey in Philadelphia, PA, USA, in 1888.

When did body odor become offensive? ›

But by the late 1800s, perspiration, sour breath, and other body odors were increasingly perceived as socially unacceptable, as marks of poor hygiene, and as issues to be solved through the use of products.

What did they used to use as deodorant? ›

Soaps, colognes and perfumes made from available natural substances. The Egyptians are often credited with being the first to apply deodorants they used carob because of the abundance of Carob trees in their part of the world. They also used various natural substances as a way to combat body odor.

What is the oldest deodorant? ›

The first deodorant that killed odor-causing bacteria was called Mum and it was trademarked in 1888. It was a waxy cream that came in a metal tin and used zinc oxide to fight odor.

What did cowboys use as deodorant? ›

Other than everyday soap (or occasionally the root of a plant called Yucca or soapweed) they did not bother. They were not around women that much to worry about it and they did not care what they smelled like to other men.

Do Egyptians wear deodorant? ›

Deodorants are Ancient History

The Egyptians didn't use deodorant as we do now, their methods were a little less convenient and some were even downright weird. They would take a scented bath followed by the application onto the underarm of scented oils to cover up bad smells.

How long can you go without deodorant? ›

(As for how long you can go without deodorant, that's totally up to you. It could be a couple weeks, or it could be forever.) Even if you feel like deodorant is a necessity that's hard to say goodbye to, you might be pleasantly surprised with the alternatives to deodorant below.

Do Brits wear deodorant? ›

Researchers have found that two per cent of the population have a genetic variant that means they do not suffer from under arm body odour yet more three quarters of them continue to use scents. The 'cultural norm' in Britain is to use deodorant every day whether body odour is a problem or not, the researchers said.

Do Europeans use deodorant? ›

Deodorant usage is generally frowned upon in Europe, but among the Czechs, there is more than simply hesitation. The frequency and potency of the smell suggest that it is a direct protest against proper underarm hygiene. But everyone is affected; it's not just one individual.

How did people not stink before deodorant? ›

The Egyptians and Greeks bathed frequently in water liberally scented with fragrant oils, applied aromatic oils to their bodies and used incense to perfume the air. Greek poet Homer, even went as far as to suggest that a good host should offer their guests baths and aromatic oils immediately upon their arrival.

What cultures don t use deodorant? ›

The lowest average deodorant use occurs in East Asia, where roughly 90% of people do not use deodorant. Nor do they necessarily need to, as most East Asians possess a specific genetic genotype that makes their sweat less odorous.

What was the first deodorant brand? ›

Mum, the first branded deodorant to hit the American market, was patented in 1888. It is still sold today although its formula has changed. Initially, Mum was sold as a waxy cream that users rubbed into their armpits. The cream was also applied to the feet and to sanitary napkins.

When did they start putting aluminum in deodorant? ›

Aluminum salts, which clog pores and prevent sweating, were sold as Everdry starting in 1903, and under other names in the years that followed. One popular brand, called Odo-ro-no, was invented by a Cincinnati surgeon with sweaty palms in 1910 and sold around the country by his daughter.

When did you start wearing deodorant? ›

Usually, this happens when females are 8–13 years old, and males are 9–14. But it can also be normal to start puberty earlier or later. Bathing every day, especially after a lot of sweating or in hot weather, can help with body odor. So can wearing clean clothes, underwear, and socks each day.

What was the first roll on deodorant? ›

An inventor for the company, Helen Barnett Diserens, developed an underarm applicator for deodorant, based on the new ballpoint pen at the time – the first roll-on deodorant applicator. Bristol-Myers began marketing this roll-on product in 1952 under the name Ban Roll-On.

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