Deodorant Use by Country 2024 (2024)

FAQs

Which country uses the most deodorant? ›

The United States uses more deodorant in terms of total value than any other country, though Brazil and other countries in South America and Europe are gaining ground. The lowest average deodorant use occurs in East Asia, where roughly 90% of people do not use deodorant.

Aerosols are more popular than roll-on and stick formats in all European countries, according to Kantar Worldpanel. Aerosols are used by 50% of European men and women; roll-ons by 27% and sticks by 13%.

The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 298.7 million Americans used deodorants / anti-perspirants in 2020. This figure is projected to increase to 306.04 million in 2024.

Deodorant is not common in Italy and is very difficult to find, so pack your own ahead of time. Some people suggest bringing a silk scarf along to cover your arms for a church but you will only look silly.

Leading deodorant brands in the U.S. 2022, based on sales

In that year, Dove was the leading U.S. deodorant brand with sales of around 847 million U.S. dollars.

Indeed, Chinese health websites have long promoted the benefits of sweating, ranging from a boost in immunity to memory enhancement to skin rejuvenation. To many Chinese, perspiration is a natural part of metabolism that should not be blocked. There's another reason few Chinese consumers buy deodorant: basic biology.

This statistic shows the usage of antiperspirants and body spray deodorants in France from 2014 to 2021, by type. In 2021, an estimated 8.1 million men used aerosol spray deodorant in France.

In Japanese history, people have used persimmon as a natural deodorant for a long time. In addition to its deodorizing effect, Highness commits to being gentle on the skin.

Most popular deodorant brands among consumers in Germany 2017-2020. Nivea or Nivea MEN was the most popular deodorant brand in Germany in 2020. Nivea is a German brand that traces its history back to the beginning of the twentieth century and now enjoys international fame.

“If you stop wearing deodorant or antiperspirant, you can develop a stronger odor over time,” Doyle said. “When you stop using (such products) and sweat more, this creates a breeding ground for bacterial and fungal overgrowth, which can cause odor to become stronger.”

How many people in India use deodorant? ›

According to the survey, only 30% of the respondents regularly used personal hygiene products such as deodorants while 70% of the survey respondents used them occasionally.

 The target age range consist of 18-25 years age old (primary audience).

This graph presents the results of a survey among singles in Germany on the frequency of their deodorant use compared to the population in 2021. That year, 65.4 percent of singles up to 49 years of age used deodorant daily, compared to 62.4 percent of the German population.

Most Swiss consumers are likely to continue to purchase their deodorants on a need basis during regular shopping trips to the supermarket.

In 2022, the top exporters of Personal deodorants and antiperspirants were Germany ($505M), United Kingdom ($452M), United Arab Emirates ($292M), Mexico ($276M), and United States ($272M).

There are dozens of deodorant products in Japan for both men and women, but they are mostly fragrance, they are not the super-duper anti-perspirant like we have at home.

Most Koreans lack the gene that gives sweat that classic BO scent, so deodorant is not very popular. It's hard to find here, and if you do find it, it won't be as good as what we use in America.

Unilever, the British-Dutch consumer goods giant, found that the amount of deodorant the average Russian uses per year is less than one unit, which is considerably less than in Western Europe, said Yegor Yevteyev, senior brand manager for Rexona, a deodorant brand owned by Unilever.

The A allele is very common in East Asians, and as expected, most people in this population don't need to use deodorant. And so they don't use it—it's estimated that only 7% of North East Asians regularly use deodorant.